Designing Lasting Connections in the Experience Economy
50+ meaningful connections
I blend sales hustle, data insights, and human-centered approach to create connections that actually last—and grow.
Located in Berkeley, available worldwide.
Designing Lasting Connections in the Experience Economy
50+ meaningful connections
I blend sales hustle, data insights, and human-centered approach to create connections that actually last—and grow.
Located in Berkeley, available worldwide.
Proudly involved in:
Proudly involved in:
Real-World Impact
Check out some of my favorite & most recent experiences.

Nissan Generational Insights
Generational research for Nissan's e-Power EV launch


Nissan Generational Insights
Generational research for Nissan's e-Power EV launch


Tory Burch Sales & Retention
Driving sales through personalized client relations


Tory Burch Sales & Retention
Driving sales through personalized client relations


Stanford Clinical Neuroscience Immersion
AI Mental Health App Prototype


Stanford Clinical Neuroscience Immersion
AI Mental Health App Prototype


Pi Sigma Epsilon – External Relations & Partnerships
Led partnerships and supported consulting projects


Pi Sigma Epsilon – External Relations & Partnerships
Led partnerships and supported consulting projects

Core Strengths
My Strengths — Colored by How I Show Up
Web Design
Crafting visually appealing, user-friendly designs that reflect your brand. From wireframes to final prototypes, every detail is considered.
Data-Driven Insights
Uncover trends and translate them into strategy (e.g., 608+ surveys at Nissan for customer journeys and EV adoption).
Growth & Sales Strategy
Build acquisition, retention, and personalization tactics (e.g., 15% target exceed + 40% repeat at Tory Burch).
Human-Centered Strategy & Innovation
Apply cognitive science to user experiences and GTM (e.g., AI app prototype with behavioral modeling at Stanford)
Relationship & Partnership Building
Foster trust across cultures/teams (e.g., 10+ startup partnerships in Pi Sigma Epsilon).
Web Design
Crafting visually appealing, user-friendly designs that reflect your brand. From wireframes to final prototypes, every detail is considered.
Data-Driven Insights
Uncover trends and translate them into strategy (e.g., 608+ surveys at Nissan for customer journeys and EV adoption).
Growth & Sales Strategy
Build acquisition, retention, and personalization tactics (e.g., 15% target exceed + 40% repeat at Tory Burch).
Human-Centered Strategy & Innovation
Apply cognitive science to user experiences and GTM (e.g., AI app prototype with behavioral modeling at Stanford)
Relationship & Partnership Building
Foster trust across cultures/teams (e.g., 10+ startup partnerships in Pi Sigma Epsilon).
Technical Skills
Tools I Use to Turn Insights Into Meaningful Connections

Data Synthesis & Analytics
Advanced in Excel & Google Suite
90%

Data Synthesis & Analytics
Advanced in Excel & Google Suite
90%

Sales Operations
Fluency in multiple CRM system workflows
80%

Sales Operations
Fluency in multiple CRM system workflows
80%
Product Designs & UX
Advanced in Figma & Prototyping
70%
Product Designs & UX
Advanced in Figma & Prototyping
70%

Computational Logic
Foundation in Python and Java
50%

Computational Logic
Foundation in Python and Java
50%
2026
2026
2025
2024
2023
2022
2021
Education
Always a Student: How Each Place Shaped Who I Am
B.A. Cognitive Science
University of California, Berkeley
2025 - Current
B.A. Cognitive Science
University of California, Berkeley
2025 - Current
A.S. Arts & Sciences
Bellevue College
2023 - 2025
A.S. Arts & Sciences
Bellevue College
2023 - 2025
Kind Words








From my past teammates & coworkers
whom shaped my journey


Angel Yeung
Side Hustler, Student
One of our strongest contributors in the consulting branch—always incredibly prepared for meetings, with thoughtful research and organized notes that helped us build stronger relationships with founders and partners. She has this great mindset of coming ready to learn and support the team!
Emily Chao & Scarlett Cai
VP of ZC Consulting



Angel Yeung
Side Hustler, Student
One of our strongest contributors in the consulting branch—always incredibly prepared for meetings, with thoughtful research and organized notes that helped us build stronger relationships with founders and partners. She has this great mindset of coming ready to learn and support the team!
Emily Chao & Scarlett Cai
VP of ZC Consulting


Background
A journey through the cities and experiences that shaped my perspective on design and human connection.
Hong Kong
Seattle
Berkeley
01
Roots & Adaptability
Early Years
Hong Kong
Building Empathy & Resilience in a Fast-Paced, Multicultural City
Key Takeaways:
Native Cantonese + early exposure to Mandarin
Multilingual foundation for cross-cultural communication
Early curiosity in diverse perspectives
Family and community influences instilled the value of genuine relationships and inclusive connections
Navigating dense, fast-paced urban life
Developed adaptability and empathy-first mindset
Hong Kong
Seattle
Berkeley
01
Roots & Adaptability
Early Years
Hong Kong
Building Empathy & Resilience in a Fast-Paced, Multicultural City
Key Takeaways:
Native Cantonese + early exposure to Mandarin
Multilingual foundation for cross-cultural communication
Early curiosity in diverse perspectives
Family and community influences instilled the value of genuine relationships and inclusive connections
Navigating dense, fast-paced urban life
Developed adaptability and empathy-first mindset
FAQ
What kinds of industry excite you most right now?
While a lot of AI right now is all about making work faster and more productive, what really excites me is how experience economy startups prioritize building genuine, meaningful connections between people, to help teams create impact that goes beyond transactions.
What startup is currently shaping your view of the future?
I’m inspired by platforms like un:hurd, which use data to level the playing field for independent artists rather than just optimizing for productivity. It’s a perfect example of using behavioral insights and data storytelling to craft experiences that feel human and lasting.
What’s one thing people might not expect from you at first glance?
People sometimes see me as quiet or reserved at first, but once I’m in a team, I bring a lot of energy and warmth — I love being the person who ties everyone together, keeps the mood positive, and makes sure no one feels left out, even under stress. My multicultural background and hustle from 20+ jobs taught me to read the room, build trust quickly, and create a happy, motivated environment where people do their best work.
What kinds of industry excite you most right now?
While a lot of AI right now is all about making work faster and more productive, what really excites me is how experience economy startups prioritize building genuine, meaningful connections between people, to help teams create impact that goes beyond transactions.
What startup is currently shaping your view of the future?
I’m inspired by platforms like un:hurd, which use data to level the playing field for independent artists rather than just optimizing for productivity. It’s a perfect example of using behavioral insights and data storytelling to craft experiences that feel human and lasting.
What’s one thing people might not expect from you at first glance?
People sometimes see me as quiet or reserved at first, but once I’m in a team, I bring a lot of energy and warmth — I love being the person who ties everyone together, keeps the mood positive, and makes sure no one feels left out, even under stress. My multicultural background and hustle from 20+ jobs taught me to read the room, build trust quickly, and create a happy, motivated environment where people do their best work.
Sample Deck
Disclaimer: All rights reserved. These projects are conceptual practice & case competitions, and not official brand collaborations.
Stay Connected & Let's Collaborate
I'm always open to conversations about growth strategies, music tech, human-centered design, or Bay Area startup opportunities. Drop your email if you'd like occasional updates on my projects, insights from my experiences, or just to chat coffee-style.
Stay Connected & Let's Collaborate
I'm always open to conversations about growth strategies, music tech, human-centered design, or Bay Area startup opportunities. Drop your email if you'd like occasional updates on my projects, insights from my experiences, or just to chat coffee-style.











