Nissan Generational Insights
Generational Insights: Synthesizing 600+ data points to drive Nissan’s e-Power EV strategy and market rollout.
Delivered actionable recommendations on competitive positioning and EV adoption trends. This honed my data-to-storytelling skills—translating numbers into strategic narratives—and reinforced my passion for using insights to create meaningful user experiences, like deeper artist-fan bonds in music tech.
Data Synthesis: Analyzed 608 Qualtrics survey responses to identify trends in brand awareness and price sensitivity. Qualitative Research: Conducted 5 in-person focus groups to build detailed customer journey maps and identify purchase drivers. Executive Reporting: Developed and presented a high-impact slide deck of findings to key stakeholders. GTM Strategy: Created a cross-functional rollout plan to align messaging and team goals for the market entry.
