Slunks Case Competition: Brand positioning for a Gen-Z demographic
Angel Yeung
State Finalist: Revitalizing brand positioning for Gen-Z through unapologetic, multi-channel storytelling.
A creative strategy focused on authenticity in the activewear market.
The Solution Pillars
Use a bulleted list to show your specific contributions:
Market Research: Conducted sentiment analysis on activewear trends.
Creative Strategy: Developed the 'Bold Moves' campaign concept.
Visual Design: Created high-fidelity mockups for social ad placements.
Deck Samples
Problem Statement
Recommendation Introduction
